S_UNY_Contour Fashion: Advertise project

We received an assignment about creating an advertisement concerning our progression route. My team consists of students who will major in interior design.

Team members are Hayah, Aldana, Jessica and me (Sueun).

Firstly, we thought how atmosphere of house could be changed and what made the mood of a room comfortably. there are many factors which make the room atmosphere, such as wallpaper, fabrics, curtain and so on. Especially, We thought the curtain played an important role in the interior mood and for private place for people's life in their home.

there are many kinds of curtains with different colors, styles and so on and also people choose various curtain designs to decorate their own space.

We also thought about targets of our advert. There were two choice, commercial object or domestic object.

We chose commercial purpose for our advert, because I wanted people to see our curtain in the familiar places like a café. So, we chose the café as our advertisement place, since there are many coffee shops(café) around us and many people enjoy tee or coffee time in the café, which is the most familiar place these days.

I think interior has to be designed in accordance with the suitable ambience.

People go to the café to take a rest in the comfortable place with coffee, so many cafés are designed with stable ambience and calm songs are usually played in the café.

We decided to put the appropriate curtain at a café into our advertisement. Our consumers will be someone who want to found their stores or any places.

Actually, room style café is becoming popular in my country because some people want to find their private place for meeting, studying and dating. I also went to the room cafes frequently, so I got inspiration from these separate rooms using the curtain.

We found some examples of advert and poster, since it is the first time to make our own advertisement. We used www.canva.com to refer it to our advert, which is free online templates software .

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I found two types of templates. I think the first one is good at expressing the curtain shape, and the second one can express the curtain mood. I want to show the balance of the curtain and the ambience in our advert. I thought the first one was better than the second poster to express some situation, so I chose the first poster.

This is our idea sketch for our poster. We made two types as horizontal and vertical, and then we decided the second idea because vertical curtain looked more suitable to show both things, the café and the curtain.

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Photoshop process

: We took the curtain photos and café photos separately, so we needed to combine them.

Firstly, I cut the curtain shape to separate it from background using 'Polygonal Lasso Tool'.

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I moved the curtain image to the other background(café image).

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In sequence, I wanted to adjust the curtain image to mix naturally with the background image, so I used the 'Color Balance', which is adjustment function.

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The image below is the mid-process which is not put logo and slogan yet.

I tried to find some curtain brands which feel comfortable to put their logo into our advert. There were many brands and they have each feature, such as fancy pattern. However, I wanted to find a brand that have many kinds of curtains which people can use to decorate everywhere.

I chose a brand which called 'BAZAAR'.This is Korean brand and they mentioned that their logo expresses 'Humanism of the digital era' and also involves human emotions with nature on their page.

The reason why I chose this brand is their meaning of the brand goes with the café, because many people enjoy their time with various digital device in the café. Although café is not nature, we can feel comfortable like as nature in the café.

Firstly, I downloaded the image below from their page and I wanted to use just the logo.

I cut the logo from the background like previous process(curtain shape) and then I moved it to previous advert background.

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However, it is difficult to look the logo, so I put a effect which called 'Stroke' to make it easy to find.

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After putting the effect, I changed the shape of the logo to show it like being on the wall using 'Strew' in 'Transform' function.

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Finally, we had to decide our slogan.

"Start your SHOW time" is our slogan.
I made it because the curtain which is in our advert poster looks a show curtain that is used at a show or a musical. It means that people can decorate everywhere they want and start making their new place by using our curtain and also the curtain means people's private space by separating from outside.

I used 'Horizontal Type Tool' to write our slogan and then used 'Strew' again to change the shape of the slogan as the wall.

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Final advertisement image

Reflection; While making our own advertisement, I felt it was really difficult task. When I put some idea on my advert, there had to be the reason why I put it and I also should consider if people can understand my poster without any explanation. I tried to put my idea as the combined image and I want people to understand our poster easily. It was quite hard assignment, I learned how can I make a advert step-by-step and how logos and slogans are important.